Rebranding Northern Liberties
Philadelphia is the city of neighborhoods. Every street and sidewalk screams with diversity. But what gives Northern Liberties it distinctiveness? Why should the people of Philadelphia and the people who visit Philadelphia enter into the territory known as No Libs?
Because there are no confines to its compass. Northern Liberties is famous for its craft beers and brunch spots, but the fact is, you can get into anything. Shopping? Dancing? Bowling? Tattoos?
When you venture north of liberty, you find freedom. Northern Liberties is the place where all walks of life can find their liesures. Find your freedom, whatever it may be.
LOGO RE-DESIGN
For this campaign, I focused on the well known beer and brunch feel to the neighborhood. This logo re-design and basically the whole campaign focuses on the aspects eating and drinking but is not limited to it, keeping in mind the diversity and freedom feel of the neighborhood.
Ambient Ad
Website Design
Print ads
